Present
Custom Training
Legal & Tax Training
GDPR Applied to Marketing
Master GDPR challenges in marketing activities. Combine compliance with performance
Key information
Prerequisites
- Basic knowledge of personal data protection
- Involvement in marketing data processing activities
Target audience
- Business owners
- Marketing Directors
- Marketing Managers
- Marketing Officers
- CRM Managers
- Data Protection Officers (DPO)
- Data Managers
Educational objectives
- Understand the concrete impact of the GDPR on marketing data processing
- Develop a sustainable approach to protecting customers’ and prospects’ personal data
- Secure marketing actions (targeted advertising, profiling, etc.)
- Enhance and optimise customer databases
Overview
This training course is designed to help participants understand and manage the challenges related to personal data protection in marketing activities.
Teaching and technical resources
Teaching resources
Teaching methods
- Training combining theoretical input
- Discussions on participants’ professional contexts and feedback from consultant trainers
Assessment methods
- Knowledge assessments through questionnaires at the end of each module
- Participant self-assessment based on the needs analysis form sent prior to the training
- Immediate post-training evaluation
Technical resources
- Digital training materials
In-person training
- Training room equipped with a whiteboard and a video projector
- Provision of materials (pens, notepads, etc.)
Remote training
- Access to the training via the Teams application
Supervision means
- Expert lawyers in IT law and personal data protection
- DPO competency certification awarded by AFNOR under delegation from the CNIL